As of August, our Striking Skin Care online boutique is finally up and running. In anticipation of the site going live, the marketing team decided to take matters into their own hands and began networking. We started emailing and posting on Facebook trying to get samples in to the hands of potential customers. Once that took off, we suddenly found ourselves taking orders over the phone and sending samples to friends who called and said, “I love this line so much I want to tell my friends about it. Can you send me some samples and order forms?”
We love the social media and grassroots marketing combination. We have watched it work and continue to dig deeper into this new territory. We have added Twitter and YouTube as well as this blog to our mix. Join us on our journey as we start to grow.
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